Frequently Asked Questions

Event Location

Grand Sierra Resort & Casino
2500 E 2nd Street
Reno, NV 89595

Phone: 800.501.2651
This is for general inquiries only.  DO NOT use this number to make reservations.  

Website: https://www.grandsierraresort.com/

Vendor Exhibitor Information
  • Temporary business license is not required
  • Sample sized edible product may be served in individual portion cups. 
  • Current sales tax rates:  8.27% (4.6% State and 3.67% Washoe County)  
  • Secure wifi in Exhibition Hall:  Available through GES
  • Electricity access for booths:  Available through GES
Important Dates for Vendors

Thursday, July 28th
Vendor/Exhibitor move in and set up 8am – 5pm

Friday, Jul 29th
Vendor/Exhibitor move in and set up 8am – 12pm 
Reception and Grand Opening Ceremony 12pm – 1pm
VIP Shopping Experience 1pm – 4pm
Exhibition Hall and Sugar Art Gallery open 5pm – 9pm

Saturday, July 30th
Booth prep 8am – 9am
Sales hours 9am – 5pm

Sunday, July 31st
Booth prep 8am – 9am
Sales hours 9am – 1pm
Booth breakdown/move out 1pm – 4pm 

For Expo Vendor/Exhibitor and Sponsorship Opportunities, contact Bonnie Brown at expohall@cakeexpo.org

Expo Registration Dates & Rates

Online: July 21 – July 27, 2022

Onsite: July 24th – July 31st
Full Access (Including Banquet) $350

Day & Weekend Passes:

  • Adult ages 12+ Fri. or Sun. Pass $20.00
  • Adult ages 12+ Saturday Pass $30.00
  • Adult ages 12+ Weekend Pass $50.00
  • Child ages 3-11 Fri. or Sun. Pass $10.00
  • Child ages 3-11 One-day Pass $15.00
  • Child ages 3-11 Weekend Pass $20.00


Airports & Transportation

Airports: Reno-Tahoe International Airport is less than 15 minute drive
Airport Transportation: Free Hotel Shuttle from 6am to midnight daily

Event Parking

Free Parking is available onsite

Valet park at hotel – available for pickup/dropoff, but parking services are currently suspended due to covid precautions

Attendee Dates & Deadlines to Remember
  • June 20th – Cake Expo 2022 online registration closes
  • July 1st – Wedding Cake Competition registration closes
  • July 28th – Vendor Blender with Ambassadors and Representatives
  • Annual Step Challenge registration deadline
  • July 30th – ICES Awards and Presentations/Banquet
  • July 31st – ICES Night of Sharing and Farewell
Internet Access

Complimentary Wi-Fi is available on the GSR-WIFI network everywhere on the property and RV Park

Hotel Pet Policy
Pets are not permitted in the Hotel, but are permitted if staying in the RV Park.

Pets will not be allowed in the Cake Expo show area.  Service animals will be permitted per ADA.

Shipping Information

There is a FedEx Office, Print, and Ship Center onsite. 


Scooter Rental
Covid - 19 Information
CLICK HERE for the most up to date Covid – 19 precautions and procedures for the Grand Sierra Resort.

Let's Us Give You The Experience You Deserve

Please contact us if there is anything we can do to make your experience better.